Y.CO | Beneath The Surface
A Bold New Approach
to Superyacht Marketing

Project Scope

Brand Strategy
Brand Architecture
Visual Identity
Verbal Identity
Physical Environments

Project Details

Since Y.CO arrived on the superyacht scene, 20 years ago, they have consistently striven to innovate and disrupt the status quo. Following a revision of their visual identity, Pixie worked alongside the senior management team and creative department to develop a new communications strategy.

Beneath The Surface is a new content platform that sits at the heart of this bold new strategy. Comprising short films and in-depth articles that delve deeper into the heart of the superyacht community.

Series One features films with a yacht designer; a wildlife photographer and documentary maker; submarine expeditions onboard ice-class explorer yacht Legend; and the Y.CO team on building a winning work culture.

Written pieces shine a light on a diverse range of topics including pro-surfing onboard m/y Driftwood; fusion cuisine with Nuri’s Head Chef; and extraordinary escapades featuring yacht heliskiing trips in Greenland.

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